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Email Advantage

You'll learn
  • Why the tips and tricks you find on social media don't work.
  • The history of direct marketing and the origins of email marketing.
  • How to define the specific goals of your email campaign.
  • Understand the Five key drivers in creating trust in email.
  • How to write subject lines that get emails opened.
  • The six highest-converting frameworks for email content that coverts.
  • What split testing is and why it's key to optimizing performance.

Active Listening

You'll learn
  • How to avoid planning "interesting questions" in advance of your calls.
  • How to be authentic and have quality conversations.
  • Understand how to use the 6 active listening techniques employed by journalists and investigators.
  • How to let your prospects do the work of uncovering pain.

Cold Calling

You'll learn
  • Why the tips and tricks you find on social media don't work.
  • How to move Buyers out of the comfort zone of "No!"
  • Understand the Five key drivers in measuring rapport.
  • What is the most compelling emotion we are trying to identify in prospects.
  • How to avoid pitching features and benefits and talk about the things Buyers care about.
  • How to position yourself as a respected peer instead of a pesky vendor.
  • How to avoid rejection altogether by positioning questions as an advisor not a seller.
  • How to develop the Compelling Reason which engages prospects immediately.
  • How to make meetings stick and get Buyers to keep their commitments.
  • How to create velocity and hand-off from meeting to meeting.
  • The secret to leaving voicemails that get returned... even from cold calls!
  • How to never handle objections again.

Course Delivery

On-demand
Instructional Chapters
Knowledge Quizzes
Course Workbook
Internationally recognised Certificate of Completion

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Closers have mastered the science of active listening

Active listening can help to build trust within a conversation, thereby allowing the speaker/prospect to communicate more easily, openly and honestly.

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