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We've never seen a client fail at cold calling. We've only seen them fail to make the calls. And why is that? Because for some reason that phone looks like wrestling with a gorilla; it's laced with the potential for rejection, lotss of self- doubt, and an inaccurate perception that other technologies "work better in 2021. Let's prove that's not the case. Cold calling is great for testing your messages, it's great for reaching a lot of people very quickly, and there's no more cost effective means of getting meetings on the calendar. Learn how to make these calls effectively without sounding like every other salesperson.