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The word is out! Everybody knows that coaching is the most effective way to heighten the performance of your B2B sales team - in quarter! So why don't more people do it? One of the reasons is, it's hard. It takes a lot of time and a lot of preparation and frankly a lot of managers just haven't been trained on how to do it. Managers know how to monitor CRM metrics, how to do pipeline analysis, and how to sell (in fact that's how most got the job).But how do you go about coaching effectively? There are five secrets to becoming a sales coach. They aren't difficult to learn or apply and will transform your team within in week.