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Call Anytime: +27 10 335 1182
As a business owner, having a successful sales team is essential for success. However, leading and managing a sales team isn’t always easy. Effective leadership can be the difference between success and failure. Here are some tips on how to build and maintain a strong sales team through effective leadership.
Show You Care
This may sound obvious but if you don’t show your sales team that you care then you have already failed. By putting time and effort into your team, you are showing them that they matter to you and to the business. This can include things like remembering their birthdays or other personal events in their lives. Most people go to work for more than just a paycheck and if you acknowledge this and make it clear that you care about them as individuals then you will get so much more out of them.
Be a Leader
Every great sales leader is also a strong leader in general. This means that they aren’t afraid of stepping up to take charge and be a leader when needed. Being a leader doesn’t mean that you have to be bossy or demanding. Being a leader means being responsible and inspiring others to follow you.
Reward Great Work
If you want your top performers to stick around and remain motivated, you should reward them. There are many ways in which you can do this without giving away extra cash. You can simply give them public recognition or offer them team incentives.
Simply telling them that you appreciate their hard work can be a powerful motivator.
Sibusiso has a cumulative work experience of 20 years, the majority of which was acquired in various positions and disciplines in the Information Technology sector. Through his company The Sales Enablement Company he asses, advises, trains and coaches on various sales disciplines from sales strategy to sales execution. His clientele varies from small and medium enterprises right through to Johannesburg Stock Exchange listed companies.
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