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Our Story

We're the Team Behind Your Growth

Founded in 2012, Luminary has grown from a 3-person startup to a 60+ strong agency helping brands across 20 countries achieve extraordinary marketing results.

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Creative session
Team meeting
Who We Are

Marketing With Purpose and Precision

Luminary was born from a simple frustration: too many agencies were prioritising billable hours over actual business outcomes. Our founders — seasoned marketers from Google, Ogilvy and WPP — set out to build something different.

"We believe great marketing isn't just creative — it's measurable, repeatable, and deeply tied to your business goals."

Today, our team of 60+ specialists spans strategy, creative, media buying, SEO, data analytics and technology. We work as a true extension of your team — embedded, accountable, and committed to your long-term success.

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Our Values

The Principles That Guide Us

Results First

We measure success by your growth, not our output. Every action is tied to outcomes that matter to your business.

True Partnership

We're not a vendor — we're an extension of your team. Your goals become our goals, your challenges become ours.

Always Testing

We never stop experimenting. Continuous testing and optimisation is built into everything we do, every day.

Bold Creativity

We believe the best marketing is brave. We push creative boundaries while keeping a sharp eye on performance data.

Meet the Team

The Experts Driving Your Success

Alex Rivera
Alex Rivera
CEO & Co-Founder

Ex-Google strategist with 15 years growing B2B and D2C brands globally.

Marcus Chen
Marcus Chen
Chief Creative Officer

Award-winning creative director previously at Ogilvy and BBDO New York.

Priya Nair
Priya Nair
Head of Performance

Media buying specialist managing over $40M in annual ad spend across platforms.

Daniel Torres
Daniel Torres
Head of SEO & Content

SEO veteran who has driven 10M+ organic visits for clients across 12 industries.

Recognition

Awards & Accolades

Agency of the Year
Marketing Week Awards · 2024
Best SEO Campaign
Search Awards · 2023
Top B2B Agency
Clutch Global · 2024
Creative Excellence
Cannes Lions Shortlist · 2023

Ready to Work With Us?

Let's create something remarkable together. Your growth story starts with a single conversation.