Founded in 2012, Luminary has grown from a 3-person startup to a 60+ strong agency helping brands across 20 countries achieve extraordinary marketing results.
Luminary was born from a simple frustration: too many agencies were prioritising billable hours over actual business outcomes. Our founders — seasoned marketers from Google, Ogilvy and WPP — set out to build something different.
"We believe great marketing isn't just creative — it's measurable, repeatable, and deeply tied to your business goals."
Today, our team of 60+ specialists spans strategy, creative, media buying, SEO, data analytics and technology. We work as a true extension of your team — embedded, accountable, and committed to your long-term success.
We measure success by your growth, not our output. Every action is tied to outcomes that matter to your business.
We're not a vendor — we're an extension of your team. Your goals become our goals, your challenges become ours.
We never stop experimenting. Continuous testing and optimisation is built into everything we do, every day.
We believe the best marketing is brave. We push creative boundaries while keeping a sharp eye on performance data.
Let's create something remarkable together. Your growth story starts with a single conversation.